Who is Ayur?

Ayur is Sanskrit for “life” or "vital power", and it's the belief at the heart of everything we do. Your finances should serve your life, not consume it.

We are a team of Ottawa-based financial advisors who work with families, business owners, and retirees across Canada. Our goal is to help you build a life you don't need to retire from..

Our boutique approach allows us to maintain deep client relationships, ensuring prompt and personalized service. We are a flat organization where every voice is heard, allowing us to constantly test ideas and improve our process.

Meet Our Team

Values & Guiding Principles

Our principles are ways of dealing with situations, and our success is the result of our unconstrained view of the world. We stay curious, stay honest, and seek out the best ideas available, even when they challenge our own. Meaningful relationships are strengthened through an open-minded attitude and a commitment to authenticity. We believe that trust is built through transparency — not just in what we recommend, but in how and why we recommend it.

Testimonials

On behalf of my wife and myself, I’d like to thank you for the help you and your team have provided us over the years. When we originally met in 2002, I had recently sold my business. You put together a comprehensive financial plan which included our estate plan. I had two objectives at the time: 1) invest the proceeds from the sale of my business and, 2) leave a legacy for my children. My other investment advisors are stock brokers who don’t have the capacity to do estate planning.

My expectations were to preserve and grow my equity to pass on to my wife and children. Through your recommendation we established an insurance policy with a tax-assisted investment account. The insurance programme and financial/estate planning has brought us comfort. In thinking about your practice I have been impressed with your level of diligence and caring. I’d like to commend you and your team on the great work you‘ve done, and what a pleasant experience it has been working with you.

- W.W.

Since 1998 you have advised my wife and I on the management of our life insurance, all within the context of our financial plan.

I have been investing for over 30 years and spent a lot more time doing it myself in the early years. I reached a point in my career where I no longer had the time to do it properly. I felt the financial advisors I was using before you did not necessarily have my best interest at heart. I felt there was a conflict of interest in their recommendations. In contrast, I like your compensation model and feel that you are advising us with our best interest in mind.

I take comfort in your services because I trust you; I believe you to be committed and you take the initiative. I believe that you will continue to meet our changing needs as we are philosophically in tune. Your practice is unique because of the personalized service you provide. You really take the time to get to know people you are dealing with. I have the impression that you haven’t taken on so many clients that you spread yourselves thin.

- R.H.

We would like to begin by thanking you for your assistance and personal treatment. You have been advising us on our investments and financial planning since 2003. Initially, you helped us to invest our RRSPs and RESPs, later setting up a group RRSP at our business and eventually a family trust. Prior to working with your team we had been investing with our bank where we felt we were not given much attention. Your team has been proactive in helping us to do what we needed to do to secure our retirement.

We feel that your continuous research gives you the ability to confidently make recommendations and changes if needed. We trust you and feel that you are looking out for our best interest. One of the features that we feel makes you practice unique is your type of communication. Communication is an important service you provide and it is made available in such a fashion that we can pick and choose to participate if we wish, e.g. webinars, money manager seminars.

- D.M. and K.M.

Until we started working with you we had been managing our own portfolios but found that we no longer had the time to do it properly ourselves. In addition, we wanted to have a financial plan completed for our retirement so that we could comfortably retire in our 50’s.

We feel confident in your decisions and appreciate your research on appropriate money managers. We also appreciate the personalized service you provide us – following up and making sure we meet a couple of times a year.

- L.P. and C.P.

We have been working together since 2005. In addition to the completion of a written comprehensive financial plan, you have been managing an investment account for me. There has been some serious volatility in the markets over this period of time, and I appreciate the due diligence you have and continue to bring to bear on my situation. When we started working together, I had two main issues on the top of my mind: 1) to make a sound business decision, and 2) the preservation of capital. I feel confident that you know what you are doing. In particular, I appreciate how you stay on top of the money managers. Your recommendation to make changes when necessary has had a positive effect on performance numbers.

I find your lines of communication very good. I don’t take advantage of all the seminars and webinars you offer but I can pick and choose when I want to participate. I find you are always available for a call or a meeting. What made me decide to hire you was the fact that you used the right amount of persistence and we had a good personality match. Your whole team has a good demeanor about them – not too pushy and they have always shown me respect. As with any business, what makes you unique is your team.

- D.M. and K.M.